going from followers to friends

Last week I went on social media searching for four positions to be filled. Not only were the responses overwhelming, but it resulted in my followers growing. That was completely unexpected. I am not sure why new followers came on board but I am so glad to have them. They truly engaged with me and even helped me out by sharing and reposting my job posts. Keep finding ways to engage with your audiences. When they see the value, they go from followers to friends. It was truly a blessing. Always be clear about your mission and your intentions. People don't trust what you say, they trust what you do.